Our Founder

Deborah Murtagh is an innovator, researcher, author and expert in wholefoods nutrition and mind-before-body weight loss. 

After 25 years and 20,000 hours clinical experience, she’s the leading authority on implementation of the ketogenic diet in the real world.

Through her transformational programs and sell-out international retreats, Deborah has helped over 100,000 women from 48 countries to understand what to eat and think to master weight loss for life. Her flagship program, The Ketogenic Switch, not only helps women transform their bodies, it also helps reduce chronic illness and menopausal symptoms, restoring health and vitality. By removing barriers like weight and health issues, members are empowered to reach their full potential, inspiring those around them.

With a compassionate and socially conscious engagement in all things, Deborah connects her selection of nutritious food products to game changing social impact and biodiversity protection projects in developing countries.

Social impact

Our range of ethically sourced coconut products are from socially impactful projects located in the Pacific Islands, Bali and Philippines. We collaborate with recognised agencies and NGO organisations on the ground, whose mission is to ensure that coconuts critical role in poverty alleviation and biodiversity protection is not lost at a time when it is needed most,